SUSTAINABILITY: A new packaging material made from renewable wood fibres.

16. January 2020 | Material | via

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Poise was developed to inspire sustainable innovation in packaging. (Credit:

According to an article on, the new product reportedly uses 100% natural renewable wood fibres from sustainably managed forests and high-quality recycled fibres from James Cropper’s “world-class” reclaimed fibre plant, giving new life to waste from a variety of sources including used coffee cups.  

Apparently easily recyclable and biodegradable, the product is available in customised shapes, colours and textures. The company says that its product was developed in response to the needs of premium brands who want to offer a quality, unique and sustainable customer experience.