According to an on CIRCULATE, designing a better system is the thinking behind the New Plastics Economy Innovation Prize, launched in 2017 by the Ellen MacArthur Foundation, together with the Prince of Wales’s International Sustainability Unit, and funded by Wendy Schmidt. The competition invited designers and materials scientists to reinvent the types of plastic packaging that are almost never collected and recycled, and end up in landfill, incinerators or in the environment.